Today we are launching our Food Innovators Series! At The Real Co., we believe that farmers are celebrities and that as Hippocrates stated, “Let food be thy medicine and medicine be thy food”. This series will introduce you to people who live that ethos and are changing the lives of others with that knowledge. We will discuss their origin, journey and the impact that they are having on their communities.
Nancy M. from The Real Co. recently interviewed Food Innovator Alissandra (Ali) Maffucci, a star in the food revolution.She is a major force in the shift towards plant based eating and is changing the way many view their vegetables.
Her discovery of vegetable noodles in 2013 quickly changed her life. Three months later she quit her corporate job and became a full-time blogger. Posting a recipe a day she built her following.
Three years later
she has a vibrant community at Inspiralized.com
, 50,000 plus Facebook followers, over 100,000 Instagram followers and her own vegetable spiralizer, the Inspiralizer. Her cookbook “Inspiralized” was published in 2015. Read below to see what’s next in the Inspiralize empire and her advice for future and current wellness entrepreneurs.
How you were introduced to vegetable noodles?
You can read the full story here
, but to make a long story short: my mother discovered zucchini noodles at a restaurant in Florida, bought a spiralizer, and she eventually introduced veggie noodles to me.
What happened next?
I looked online and there weren’t any resources or recipes for the spiralizer, so I started to experiment myself. I was having so much fun, was feeling great, and felt so creatively stimulated. I decided that I wanted to be the one to build a community around this, so I quit my corporate job one day and the next day, I started Inspiralized, from scratch. It was exhilarating, and I haven’t looked back!
What sets the Inspiralizer apart from other vegetable spiralizers?
There are many differences, but the major ones to point out are:
- The suction on the bottom is vacuum based, so it won’t budge from the countertop.
- It’s smaller and sleeker
- The blades are interchangeable, so you don’t have to deal with manually inserting any blades – there is a green Noodle Twister which allows you to effortlessly switch between blades.
- There are four blades.
What’s the most important lesson you’ve leaned about yourself as a business owner?
That I am my worst critic and I have high expectations of myself. People come up to me all the time and tell me how much I’ve done and how impressed they are with what I do, and I more often than not feel like I’m not reaching my full potential and that I could be doing so much more! It’s tough, but I’ve realized that I need to be a bit gentler on myself – because I am doing great things, and I’m only one person and I’m doing the best I can do at this point.
What advice would you offer to someone launching a wellness career?
Be prepared to live, breathe, and eat it! Working in wellness means it’s important for you to embody the ideals you’re promoting. If you aren’t, your brand won’t be genuine and people can feel that. Also, the people who work in wellness are really kind! It’s a great community.
What advice would you offer someone who has already launched?
Always be looking for ways to get the word out there about your brand. Always have a list of outlets you want to be featured in to grow awareness of your brand – and whenever you have an extra 20 minutes, reach out to them. Follow up. Never give up!
You’ve built a business with a number of elements: social media, retail, meal plans, books, who are your business advisors? Are there other bloggers that you brainstorm with?
I have a lot of bloggers that I look up to, like Gina from Skinnytaste, Elise from Simply Recipes, and the team at Pinch of Yum. I also love following Gary Vaynerchuk – he has a lot of valuable advice! I don’t have a business advisor, but if you recommend anyone, send them my way!
What have been the most helpful resources on your journey?
Reaching out to others who are doing what I’m doing and venting, collaborating, and brainstorming. Also, being active in networking groups!
What has been the most exciting moment so far?
Becoming a NY Times best-seller!
I’ve wanted a place where I can talk openly about the other side of me: a Millennial 29 year old who loves everyday things like fashion and beauty. I’m keeping it low key for now, but hope to one day ramp it up. You just have to pick where you spend your time!
What is the future for Inspiralized and the Inspiralizer?
My second cookbook came out on August 16th
, it’s called Inspiralize Everything!